About us

SEM Light Lead is a daily publication that covers all aspects of the digital marketing industry.

The site is led by SVP Content and Editor-In-Chief Michelle Robbins, who oversees the successful editorial team behind sister publications, MarTech today and Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.

In addition to the editorial news staff coverage, SEM Light Lead features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Advisor & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.